Instinction

Microsoft is deeply rethinking its Marketplace strategy for Windows Phone 7 right down to the name. It’s now officially “Windows Phone Marketplace,” a minor tweak from the Windows Marketplace for Mobile moniker they’d used before. The revised Marketplace will be much more than an app store. Instead, it’ll be billed as a one-stop shop for a variety of content from apps and Xbox games to music, and carriers will also have the ability to customize it by adding their own highlighted content.